Exact Match solves the problem of data oversupply.
Customer data comes from many sources that are difficult to connect and use. ExactMatch automatically groups them, analyzes them and combines them - creating a kind of data repository for effective use in real time.

Customer experience

Build profiles and use your customers Digital Body Language

Data Stream

DMP Data Stream allows raising the efficiency of marketing actions

Behavioral reports

Automated behavioral reports of the chosen segments, which is a gold mine for the marketers

Automatic scoring

Use tracking and put value to certain activities. Create automated actions for most valuable customers

Personalize

Use transactional data build custom tailored user experience

Big Data

Gathering data will boost Your effectiveness in marketing efforts

EXACT MATCH

Why?
Where ?

Data collection has never been so easy, especially on the internet. From automated collection of email addresses, automated forms, to IP tracking. It’s fairly straightforward to get raw user data.

After collection, one problem arises – the data is raw. We are unable to draw valuable conclusions or the data is incomplete. Therefore, you need to complete the missing pieces and add key information to use their full potential.

This is exactly what ExactMatch is for, enriched data allows you to make better decisions and increase the ROI of your actions.

Customer data is the most common topic of data enrichment. Improving data quality has a key impact on customer knowledge and the 360 view. Such data allows for more personalized marketing communication, reaching through your favorite channels and better customer segmentation.

To enrich the data, you need information about 1st party, data that we can use from CRM systems, Marketing Automation etc. After which they can be enriched using data management platforms, they can be additional demographic, geographic and behavioral data.

Data enrichment

More information about Your clients - 3rd party Data

Automation

Build segments and automated scenarios. Let the technology work for You.

Personalize

Build automated one-one communication with use of Big Data.

SERVICE

Exact Match

It uses a number of internet technologies which, thanks to the synergy of activities, allow for a much better and more effective way to achieve sales goals in the highly competitive e-commerce and lead generation market.

Automation and robotization are keywords that have appeared in connection with the e-commerce industry for several years. Working with dmp and marketing automation technology, which until now have been reserved exclusively for large companies on the media market and corporations – with budgets of millions. For medium and small-scale e-commerce, it was a technology that was difficult to master and beyond budget.
Most e-commerce have difficulty managing the data they have or do not collect it at all. Individual service providers, while providing them with sales support services, focus on their narrow niche, pursue their own goals, often without looking at the overall customer profit in relation to the long-term strategy of acquiring customers and communication.
They operate in the short term, maximizing profits on their side, not always looking at the client’s interest. The Exact Match service aggregates all these activities – while remaining available to small and medium-sized entities. The advantage of our service is its availability, advanced technology and building processes instead of individual activities, which in the long run brings better results in running a business and achieving long-term goals.